#211 Convenience is the Killer w/Udo Erasmus

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My guest this week is the legendary Udo Erasmus. He is a pioneer of the health and wellness industry having created FLAXSEED OIL and the Healthy Oils/Fats Movement. He is also the co-founder of the UDO’S CHOICE supplement brand, a global leader in cutting edge health products, selling tens of millions of bottles of healthy oils, probiotics and digestive enzymes. Erasmus invented the methodology and machinery that created the healthy fats/oils industry.

Udo is an accomplished author of multiple books including Fats that Heal Fats that Kill that has sold over 250,000 copies worldwide. He has extensive education in Biochemistry and Biology, a Masters Degree in Counseling Psychology and has impacted over 5,000,000+ lives by passionately conducting 5,000+ live presentations, 3,000+ media interviews, 1,500 staff trainings and traveled to 40+ countries with his message on how to achieve perfect health. Udo is a speaker at Tony Robbins events (on oils) and Deepak Chopra’s (on peace,) and has lectured at conferences on five continents.

At age 6, Udo wanted to know how people could live in harmony, as he grew up in the war. He was surrounded by such chaos, this desire of harmony lied within. This prompted him to study science later in life, with the intent of learning how things work. This then led him into biological sciences because he wanted to understand how life and creatures worked. Next, psychology, to see how thinking worked. After that, medicine, to see how health worked. “What I really needed to know, and it took me 30 years, was I needed to know how I work.” — Udo Erasmus.

Topics Mentioned in Episode:

  1. Udo discusses diet and healthy oils in general, and overcoming adversity, in which he discusses his very compelling childhood (a war immigrant) and early life, as well as leading up to becoming poisoned by pesticides, which drove him to invent the method and machinery to bring healthy oils to the world (Udo created Flaxseed Oil), and create a billion-dollar product/industry from literally nothing but passion and inspiration.
  2. Udo has a program he calls Total Sexy Health, which addresses his 8-step process that takes into consideration all of the elements of whole health, including mental health, presence and awareness, life energy, and being in harmony with nature and humanity.
  3. He also speaks about Mental Health for Modern Times and how to find and keep your power and light no matter how dark, confusing, and chaotic the world becomes.
  4. He also has an inspirational and educational talk called Thirst of the Heart, where he shows you how to live life as your own guru and focuses on how to decode the language of your heart and how consciousness is the key to whole health.


Udo’s Facebook

Udo’s Instagram


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“I don’t remember ever feeling poor, because there was always something to look at, and something to laugh about and something to see and so I was always into something– and I’m still like that!” — Udo E.  

“Raise your standard.” — Udo E. 

“The closer you get to living in alignment with nature, and your nature, the healthier you are going to be.” — Udo E. 

“…If I hadn’t been able to go to the quiet place inside, I would have never come up with [my business]. I probably would have done drugs, whined and moped.” — Udo E. 

“Damaging foods increases your risk of both inflammation and cancer.” — Udo E.

“Your health is a direct result of the choices you make.” — Udo E. 

“If you hear the word convenience, run like hell. Because convenience will break you down and challenge will build you.” — Udo E. 

“When you find your purpose, you get lit up, and when you get lit up, you become unstoppable.” — Udo E.

“There are a lot of benefits on the outside that come from being more fully present on the inside.” — Udo E.

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