My guest for episode #251 is Rob Kosberg. Rob is is a #1 best selling author, founder of www.BestSellerPublishing.org and has been featured on ABC, CBS, NBC, FOX and the Wall Street Journal.
Rob has spoken to and taught thousands of entrepreneurs, coaches and consultants how to stop hunting for clients and instead position themselves as the hunted.
Through his trademarked Publish. Promote. Profit. (TM) program Rob helps his clients to create their own professional, best selling book (guaranteed) and then teaches them how to use that book to grow their income via speaking engagements, free publicity and lead generation strategies.
Rob used his own best selling book and these strategies to build his last company to over $1,000,000 in income in less than 15 months.
Rob is passionate about helping small businesses reach their target audience via cutting edge marketing.
To start off our conversation, I asked Rob: “When you’re among those who’ve reached a certain level of success— what do YOU see that’s consistent in them?”
What he’s noticed is that it is the investments that each successful person indulges in. Investments in their time. In their knowledge. In their intellectual experiences! I.e. mastermind conferences, coaches, webinars, etc.
The difference between successful entrepreneurs and everyone else is that we look at money differently. We, as in entrepreneurs, look at money as either an investment or an expense. So, those mastermind classes are indeed an investment!
Here’s a Pro Tip: the next time you are looking to pay for a coach, a conference, or anything, ask: “How much is the investment to work with you?” Rather than, “how much does it cost to work with you?” Do you FEEL the difference? I DO!
Rob let us in on what he calls a Massive Cheat Button:
“It is a massive advantage to learn from people that are ahead of you in business.”
In other words, if someone has already been there and done that, then you don’t have to! You get to learn from so many around you.
Always learn from the next master. Period.
The most successful people are always the ones to study MORE! Is that you?
“Energy follows clarity.” — Krisstina Wise
Now, if you don’t know, Rob Kosberg is more than my friend, and more than an intelligent human. He is also a MAJOR author and publisher. And, he was kind enough to share all the details, insights, and even some BTS of what writing and publishing a book is really like. Now, I’ve written my own book, and let me tell you— my goodness did Rob help me to not feel alone in my journey! There’s so much to writing a book that people don’t necessarily talk about, and well, we TALK ABOUT IT in this episode 🙂
And hey— maybe you’ll finish this episode feeling ready and inspired to write your own story!
Happy writing!
Links:
Rob’s Email: [email protected]
Rob’s Website: http://bestsellerpublishing.org/next-best-seller
