#303 Mindset Makeover: How Dawn Apuan Rewrote Her Financial Story

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I recently had a deeply insightful conversation with Dawn Apuan on the Wealthy Wellthy Podcast. Dawn’s story will resonate with anyone who’s ever felt stuck in their financial situation, wondering if there’s a way out.

Dawn was living on $2,700 a month as a pastor, barely making ends meet for her family of six. After the birth of her daughter, she realized she couldn’t continue in the same situation, emotionally or financially. This led her to explore ways to work from home, and in an unexpected twist, she found a path to entrepreneurship.

Her journey started with a small investment in an online course and a lot of self-teaching. In a few short months, Dawn went from making $3,000 in eight months to $35,000 by the end of the year. But what truly transformed her was the shift in her mindset—from scarcity to abundance. It was no longer about “just getting by,” but about learning new skills and expanding her belief in what was possible.

In our conversation, Dawn talks candidly about the mental shifts she had to make, from overcoming limiting beliefs around money to learning how to value herself and her work. She shares how, despite her fears and doubts, she invested in herself and kept pushing forward—proving that anyone can rewrite their financial story with the right mindset and effort.

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I am offering you the same CURBS program that changed Dawn’s life for $500-$1,000 OFF before the official launch on October 10th.If you’re interested in joining, saving a lot of your hard-earned money, and being guided through a proven financial blueprint to eliminate money-stress, and building unshakable wealth regardless of the economy click this link to book our quick 15-minute chat to discuss your unique situation and see if you’re right for the community.
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Top 5 Takeaways From This Conversation:

  1. Your mindset shapes your money: Shifting from scarcity to abundance thinking was pivotal in Dawn’s journey.
  2. You don’t need to know everything to start: Dawn learned as she went, taking small steps forward every day.
  3. Invest in yourself: Dawn continually took courses to improve her skills and increase her earning power.
  4. Consistency pays off: Her success didn’t come overnight, but through consistent, dedicated effort.
  5. It’s okay to fail: Not every investment in education paid off, but each failure was a stepping stone toward greater clarity and focus

Here Are Five of My Favorite Quotes:

  1. “You can’t be poor enough to help the poor.”
  2. “I was having panic attacks thinking about putting my daughter in childcare—I knew something had to change.”
  3. “I realized that the skills I was learning could be monetized in ways I never imagined.”
  4. “I didn’t know how to turn on a TV, but I figured out how to make money online.”
  5. “We limit ourselves by thinking, ‘This is all I can make.’ When you shift that, everything changes.”

Time Stamps:

  • [00:00][00:43] Introduction to the podcast and guest Dawn Apuan, highlighting her journey from financial struggle to success
  • [00:43][02:33] Overview of Dawn’s transformation and introduction to the Wise Money Curbs program
  • [02:33][05:08] Dawn’s background as an “accidental entrepreneur” and her transition from pastor to copywriter
  • [05:08][08:13] Discussion of Dawn’s previous financial situation and the mindset shifts required to change her circumstances
  • [08:13][12:11] Exploration of the challenges Dawn faced in leaving her previous job and starting her business, including her husband’s initial skepticism
  • [12:11][15:07] Dawn’s experience with personal development and mindset work to overcome limiting beliefs
  • [15:07][18:24] The importance of self-belief and courage in making significant life changes
  • [18:24][22:07] Dawn’s approach to learning new skills and investing in herself despite financial constraints
  • [22:07][26:27] Discussion of the mindset and practical steps needed to transition from financial struggle to success
  • [26:27][30:06] Dawn’s experience with online courses and the pitfalls of chasing “get rich quick” promises
  • [30:06][33:00] The importance of understanding business financials and avoiding common entrepreneurial mistakes
  • [33:00][37:22] Dawn’s experience with the Wise Money Curbs program and how it helped her manage her business finances
  • [37:22][41:58] The value of implementing financial systems and the impact on personal and business finance management
  • [41:58][46:56] Discussion of the long-term benefits of financial education and implementing proper systems
  • [46:56][50:23] Wrap-up of the conversation and Dawn’s contact information for listeners interested in copywriting services
  • [50:23][57:22] Closing remarks and information about the Wise Money Curbs program offer for podcast listeners

Myth Buster: Financial success is only possible for those with business experience, substantial starting capital, or a privileged background.

Dawn Apuan’s journey powerfully debunks the myth that financial success is reserved for those with business acumen, significant financial resources, or advantageous circumstances. Drawing from her transformation from a struggling pastor to a successful entrepreneur, Dawn demonstrates that anyone can achieve financial freedom regardless of their starting point. She emphasizes that mindset shifts, willingness to learn, and persistent action are more crucial than initial circumstances. Dawn argues that while business skills and capital can be helpful, they are not prerequisites for success. She believes that financial education, personal development, and a readiness to face challenges are the true catalysts for financial transformation. Dawn advocates for a more inclusive view of entrepreneurship, where determination and adaptability outweigh traditional advantages. She encourages others to embrace their unique journeys, continue learning, and persist through difficulties. By challenging this myth, Dawn hopes to inspire others to pursue financial success regardless of their background, showcasing that with the right mindset and tools, anyone can rewrite their financial story and achieve prosperity.


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